Joe Marusak with the Observer has a great piece about the story behind the closing of the Huntersville Toast. And it's worth the read.
It mostly confirms what I'd been hearing around town. But here's my summary WITH conjecture and rumor! (Hey, if I were a legitimate news source, I'd have a press pass where this food stain is!)
But scuttlebutt has it that the old Toast Huntersville manager and the landlord were in cahoots, and decided to try to take over the Huntersville Toast location. They figured that while the Toast owner was out of town in New York for personal reasons, they'd close down Toast, and re-open it as "Taste". Same menu, same wait staff, same furniture, and even the same freakin' font! And hopefully nobody would be the wiser.
Fortunately, the Toast owner heard about what was going on, and with the help of his attorneys, was able to get that debacle stopped before it got started.
If the rumors are right, I'm glad that the old manager and landlord weren't able to try to cash-in on potential customers lack of attention. Trying to mislead the customer and stealing a brand at the same time is truly despicable.
Can't wait to try the new Toast at the Discovery Place in Huntersville!
And I can't wait to try the almost "Taste," now called Cafe 100. I'll try to keep an open mind... but if I can't, I'll let you know!
Also, when was the last time you saw "scuttlebut" and "cahoots" in a blog post?? A FOODIE FIRST! :)
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